The Importance of SEO to Your Business, posted July 21, 2016
The most up to date study reveals that the greatest amounts of shoppers search local places to shop for products and services they are interested in. Because of this, local businesses in and around Boston are increasingly seeing the importance of SEO, search engine optimization in promoting their websites. While local businesses see the worth of SEO in building their profits, few know how to make the technique work for them. Even the few that are knowledgeable about SEO might have difficulty executing their SEO tactics to produce the desired effect. This article discusses the importance of SEO to local businesses.
Ranking high on search engines is crucially important if a website owner wants to generate lots of traffic to his/her website. If a website sells baby baskets online for example, the owner needs lots of sales to improve the business and increase profits. For any business to increase its revenue, it needs lots of visitors. Now imagine what would happen if a website is ranked number one or even number five on search-engines. Whenever a shopper conducts a search, the idea is to get fast results, get the information they need and move on with their life.
Cost Effective Approach
Budget constraints put most local businesses in a tight spot when it comes to promoting their business. SEO is a cost-effective way of marketing, providing local businesses with widened market, higher sales as well as greater brand image, all in a single package. This is because it targets people who are actively searching for your products or services in your area. Because SEO targets this group of users, the traffic resulting from these users is qualified than other marketing strategies, leading to cost-savings.
Stand Out From The Competition
Imagine two local Boston businesses offering similar services at the same price. One of them has an SEO optimized site and the other one has a non-optimized site. Even if other things are similar, a Boston business with an SEO optimized website will rank better on search engines. A higher rank means lots of visitors, and more visitors simply mean more sales. Also, a local business that drives organic traffic is like it’s open for 24-hours a day. That is the magic of SEO. Get your website on top of search engines and get new customers even when your business is closed.
Making your brand visible is an enormous effort, particularly if your website is new. However, the good news is that Boston SEO techniques can give your brand great exposure and also bring it to the attention of many customers. This technique will give your brand a local profile, strategically planning every step starting from keyword research to designing SEO friendly website, making your site easily accessible. Being visible on major search engines not only creates business and brand awareness but also increases customer confidence and your brand’s perception.
Help Business Growth
A business that owns a website grows faster than one that doesn’t own a website. Search engines rank websites according to algorithms which are designed to ascertain which websites are relevant for particular search phrases. Therefore optimizing your website for related search terms will translate to more targeted visits and ultimately to more customers. Although this is true, it is vital to bear in mind that SEO should be a continuous process in order to ensure great results. Businesses will need to ensure that their websites are well optimized so they can keep on to experiencing all the benefits of SEO.
Better Online Reputation
SEO advantages are not just limited to giving your brand more exposure and generating traffic to your website. SEO can also be used to manage online reputation. Online reputation management can be achieved through search engine optimization by creating original, engaging contents with a positive tone about the brand. Businesses should publish original contents on websites that command the largest share of readers. When the positive contents are published, the next thing is creating a page authority by directing links at it.
Due to the increased popularity of mobile browsing, local business owners need to take advantage of SEO techniques to let prospective customers know more about their products and services. However, it is important to choose keywords that link the business to the specific area. This is a great opportunity for business owners to key their posts into the culture of their areas.
Website Design and Hosting Services for Businesses, posted May 21, 2016
The first thing you should think about when starting a small business is to get a website. Online presence of your business can determine its future success or failure. It’s therefore, worth doing whatever you can to ensure that you are getting the most out of the internet that will in turn draw in more potential customers. However, this doesn’t have to cost you an arm and a leg, having a few Google tricks and SEO skills, we can help you start up a website at affordable costs. After this, we shall show you how to use free online services to efficiently market your business.
Importance of Having a Business Website
Having online presence has recently evolved from being an optional marketing tool to a marketing strategy that every business must have. If you do not have a website, you risk not only alienatig your current customers, but also not reaching potential clients directory listings, social media and search engines.
It is very likely today that the first and foremost thing any person will do when researching on a new business is to look up for them online. Similarly, it is very likely that your current clients will quickly Google you to find something about your business. A majority of clients want an easier way to access your information, get to know of any upcoming event or news and find directions to your firm. Lacking a strong online presence, brings more likelihood that a potential client will go to a rival that does.
Start with Your Domain Name
During website design, the first thing you need to do is choosing a domain name. This is the name of your website. It should be easy to the eye, simple to remember and relevant. The above features make it easy for potential clients to find your business online.
Your domain name doesn’t have to be the name of your company. In fact, if your name is familiar, your first choice may be unavailable but in such a case, you should not worry as there are endless domain variations available.You can also choose your domain name depending on the state and location of your firm. If your business is already up and running, you may choose a domain name that matches what you do or your business name.
A domain-based email address that comes with a domain name gives you an added advantage in marketing of your business as it showcases a high level of professionalism that you can’t get from Yahoo or Google free emails. In order to acquire a domain name, you must pay a small annual fee to the registrar.
Your website must be hosted on a web server to enable users all over the world access it via the internet. Among the services we offer in this area of expertise are; housing, serving and maintaining your business files to enable your potential clients view the site contents. It is basically an essential gateway between the website and the web itself.
to assist you in the creation and sending of professional-looking email newsletters.
When it comes to Website Design, you primarily have three options. You can either do it for yourself, though this is complicated and not recommended, you can get a professional to do it or purchase a DIY template builder. The last option may prove to be an uphill task for a person without high technical experience. A majority of small business owners will perceive designing a website as technical, complex and a waste of time and hence will usually decide to outsource the task.
Designing Your Web Pages
If you have not decided on what information to include on your site, we help you out by designing the five core pages for you. These pages cover your basic business needs and sets the right expectations for your visitors. They are as follows:
Here, we add the most prominent call-to-action, and the basic channel you would like your visitors to use in order to contact you successfully. A decisive, strong and clear call to action assists you capture future clients and generate more sales. The most efficient calls to action have a crystal clear, explicit goal; there is no harm in informing people what you need from them, such as “order now!” or even “call us for a quote”
Email is a valuable tool in the creation of loyal clients and increment of sales. This is why we consider adding an email sign up form on the same page of your website. We also give you tips to assist you in the creation and sending of professional-looking email newsletters.
2. About Us
The basic aim of this page is to create trust with your visitors. On this page, you share what your business is all about, the reason to why you started it and include also your photos and those of your staff. About Us page gives you an opportunity to create a personal relationship with the new visitors to your site.
3. Services/ Products
Includes in-depth details of your goods and services, pricing, images, warranty and return policy.
4. Testimonials from Customers
Includes reviews or quotes from satisfied clients which assists in increasing the confidence of new clients when making a decision to engage in business with you.
5. Contact Us
Information uploaded here includes; your operation hours, phone numbers, email address, location and map. The page tells your clients that there is a real person behind the site and that you are trustworthy.
Why Lead Generation is So Important to Your Business, posted Mar 21, 2015
Lead generation opens up any business to a world of possibility. It's basically the process of hunting down potential customers and getting them to buy your products. There are plenty of ways to generate leads. Each of them works well with a specific demographic and some do tend to work better than others.
Lead generations is a way to break out of your current bubble of regular customers and low sale. It's so important for business to expand their markets. Some of the most successful businesses plan out lead generation on a weekly basis. It's about broadening your horizons to bring in more sales and that is the most essential element one can find to bettering your business.
Lead generation isn't just about hunting down anyone off of the street, tailoring your hunt is really the best way to handle things. Businesses need to generate leads that will actually make purchases. That means researching the demographic of a business and finding out the best way to reach them. You have to know who is going to buy your product in order to do that.
Online lead generation is probably a businesses best friend. Not only to online retailers have the ability to reach customers worldwide, they can also examine who is going to their site based on their traffic reports. So if your site is reaching a lot of Australians, you can find out where they are more likely to click on an advertisement.
One of the best ways that you can reach leads is through email. Believe it or not, some of the highest sales come from the inbox. People tend to wonder why they keep getting those strange messages, but people have found that they are one of the best marketing tools out there which is why they're used so heavily.
Social media is another great tool to generate leads. You can use advertisements, like on Facebook or LinkedIn, or you can talk to people directly. Speaking with potential customers is a great way businesses to generate solid leads. Doing that may lead to a a higher rate of sales.
Companies also like to hold events in order to generate leads. These come in a vast variety of forms. There are sometimes recreational events. Larger companies may sponsor sports games or even arenas. Smaller companies like to sponsor fairs. Others like to setup booths at various events like street fairs and carnivals. This tactic has a high rate of generating sales because you can speak to somebody in person about the product and there tends to be a large crowd at these events.
Lead generation is done by making contacts in whatever way possible in order to get somebody to buy your products. In general, when it comes to marketing, the more you do it the more money you make. That means that the amount of lead generation you do correlates with the amount of money you make. You don't have to spend money to make money, either. Reaching out to people personally works very well. When people can put a face to a product, they tend to relate to it more which improves customer loyalty.
There are plenty of ways to generate leads no matter what you are doing. Whenever somebody asks what you do for a living, see it as an opportunity to make a sale. Take opportunities wherever you can find them and you will generate sales a lot more easily than you think.
Niche markets and smaller businesses used to rely solely on the sign in front of their store and the word of mouth. In today's competitive world that is no longer possible or necessary. If businesses aren't making their goals it's because they aren't broadening their horizons properly. Lead generation is the obvious solution to that problem.
It's sad to see how many businesses stagnate when there are so many opportunities for growth out there. There's no reason, when you have solid products and services, why your sales shouldn't be doing well. Lead generation changes all of that. With the right amount of effort, lead generation will revitalize a business and make it grow.
Why Your Website Needs to Be Mobile-Optimized, posted Jan 21, 2015
As you may already know that this world is taken over by mobile devices. As a matter of fact, the number of people in this world is less than the number of mobile devices. The way people communicate are quickly changing because of smartphones and tablets and big purchasing decisions are made by it. For the future of mobile technology, all the businesses should be ready as the use of mobile is increasing drastically. The traffic at the website of a business can be increased by creating a mobile website and by this way more people can reach their businesses.
According to a survey made, of all the searches made in this world, 55 percent of it is made from mobile devices. Hence, it is very important that your website of your business is well-optimized for the mobile web. Here is the 6 reason why mobile optimization of your website is necessary and how it is good for your business and traffic.
Improved Customer Experience
Customers are usually happy with mobile websites. A survey shows that of all the mobile device users, 54 percent finds mobile-optimized websites easier to use. Smartphones and tablets have usually small screens and hence, mobile websites are designed such that they can be opened in these screens. Customers find easier to use such websites as they don't have to drag the web page in order to make it fit into smaller screens and navigation on such sites are easy as they don't have to wait for the loading of the webpage.
Increased Website Speed
When a consumer is using his tablet or smartphone to search some kind of information, they are usually in a hurry and want the information as quickly as possible. Hence, if you have a mobile-optimized website for your business, then accessing your website by the consumers will be very easy and faster. 67 percent of total consumer says that there is a great speed when they access mobile websites and this is proved by a study. Hence, such type of speed is very important when you are planning to sell something from your website.
Customer Access From Any Location
As a person who is running a business, you always want to be in touch with your customers from any location. It doesn't matter if they are using smartphones to surf the internet or by tablets, your main aim is to reach your customer and make your product advertisement all the time. If you create a mobile website, newsletter and marketing emails can be directly opened from the mobile devices. You can also gain exposure for your business online by taking the advantage of mobile advertisements.
Enhanced Brand Awareness Online
Different marketing techniques and tactics should be used in businesses, in order to reach your customers. There are chances that you will make use of content marketing and social media in order to expose your business online and make an advertisement of your products. Hence, if you create a website that is mobile-optimized, you will be able to advertise and share the information about your product and business through any platform. And also with the help of social media, finding your website will be very easy for customers. Hence, by this way on Facebook and Twitter, you can share the link of your website or blog and people with the help of their mobile devices can easily access your site and view your content.
Take Advantage of Other Features
If you create a mobile website, then you can make use of all the other features that your mobile device offers. You can stay in touch with your customers by incorporating location services in your mobile-optimized website design. In this way you can always encourage your customers to have a look at your business.
Boost Mobile Search Rankings
The search ranking of your website will be increased by creating a mobile website. You can incorporate keywords into your website and by this way your customers can easily reach your website and then your business and product. Hence, people who make searches on the go can easily access your website with no trouble.
The capabilities of the mobile devices is advancing daily, creating websites for mobile optimization is a must. Especially if you want more or to maintain traffic on your website.